Integrations

Your verified why-now signal, inside the tools your team already runs.

GTM Signals is a signal source you add to Clay, not another dashboard. The data flows to your stack. Your reps never log into ours.

Clay · primary

Two recipes. Neither needs Clay's approval.

Pull the signal into any table, or have us push it the moment a call is scored. Both work today with a standard Clay workspace.

Recipe 1 · pull

Enrich on lookup with an HTTP API column

Add an HTTP API column to your Clay table and point it at our enrich route. Clay templates the domain from your Domain column and saves the key once, workspace-wide.

Clay HTTP API column
GET https://api.gtmsignals.co/v1/enrich?domain={{Domain}} Authorization: Bearer gtms_live_…

The response comes back flat, so mapping is trivial: signal.summary, signal.quote, signal.why_now, signal.audio_clip_url, and signal_score. Map them into columns; the signal sits right beside your ZoomInfo waterfall.

200 response · flat JSON, maps straight to columns
{ "domain": "cisco.com", "ticker": "CSCO", "company_name": "Cisco Systems", "match": "resolved", "signal_found": true, "signal": { "type": "cfo_stated_initiative", "summary": "CFO flagged accelerating cloud-security spend in H2", "quote": "we are accelerating our investment in cloud security in the back half", "speaker": "R. Scott Herren, CFO", "call_date": "2026-05-14", "call_type": "Q3 FY26 earnings", "why_now": "Budget explicitly reallocated this quarter; buy window is open now", "confidence": "verified_primary_source", "verified": true, "audio_clip_url": "https://d22i27nfqqc1jx.cloudfront.net/clips/CSCO/2026-05-14/abc.mp3", "source_url": "https://…/transcript#t=1423" }, "signal_score": 87, "signal_count_90d": 4, "last_updated": "2026-05-14T00:00:00Z" }

Private company in the row? You get a clean 200 with signal_found: false, never an error. Most prospect lists are mostly private companies; the column just stays quiet for those rows.

Recipe 2 · push

Trigger a play with a webhook push

Paste your Clay "Monitor Webhook" URL into your GTM Signals account. The moment a call is scored, we POST a signal record: signal_source, signal_timestamp, domain, signal_payload_url, plus the flat signal fields above.

A new CFO statement becomes a row, and the row fires your sequence.

Plan note. The HTTP API column needs Clay Growth or above. The webhook works on any Clay plan. API keys are issued when your access is approved.
Works with ZoomInfo

A supplement, not a replacement.

ZoomInfo tells you who to call. Intent tells you who might be warm. GTM Signals tells you what a decision-maker actually committed to, in their own words, and why this quarter is the buy window.

We coexist in the same Clay waterfall: the table that waterfalls ZoomInfo for contacts adds our column for the earnings signal. Your ZoomInfo seats stay exactly where they are.

Agent-native · MCP

Point your agent at mcp.gtmsignals.co.

Claude, or any agent-native GTM tool, connects with your key. The tool get_earnings_signal(domain) returns the verified signal plus the audio clip. Callable alongside ZoomInfo's GTM AI layer.

agent → mcp.gtmsignals.co
agent$ get_earnings_signal( domain="bd.com") # → verified signal + clip ✓ quote matched to audio ✓ clip URL attached ✓ score + why-now
BDXBecton Dickinson
VERIFIED SIGNAL
“we can also invest in informatics, AI, BD excellence capabilities that that create a flywheel effect.”
An explicit statement of investment intent in AI and informatics, creating a high-priority opportunity for vendors in these categories.
Tom · Executive · 2026-06-30✓ VERIFIED AGAINST AUDIO
How we're different

Precision tier, not a firehose.

Others scrape text transcripts across every public event. We go deep on earnings and executive statements, and verify every quote against the actual call audio. The clip is attached. You can play this one right now.

CSCOCisco Systems
VERIFIED SIGNAL
“we now expect to take AI infrastructure orders of approximately 9 billion from hyperscalers in FY26, four and a half times our FY25 total.”
Align your solution to Cisco's $9B AI infrastructure build-out for hyperscalers. It is their top investment priority for the fiscal year.
Chuck Robbins · CEO · 2026-05-13✓ VERIFIED AGAINST AUDIO
Against intent data: intent is anonymous behavior that guesses an account might be researching a topic. This is a named executive committing budget on the record, with a timestamp and a recording.
Become a signal-source partner Get an API key